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Your Art Blog Needs Display Ads
This article will help you get started with Display Ads on your blog and build a new income stream.
So, you’ve got a fantastic art blog, and you’re wondering how to make it a little more profitable? Well, let’s talk about display ads. They’re a great way to monetize your content and can be surprisingly effective. Let’s dive into how you can leverage display ads to make money from your art blog.
How Bloggers Make money from blogging
Blogging can be more than just a creative outlet; it can also be a source of income. Owning a blog with high traffic means having limitless eyes on your art and each one is a potential customer. Many bloggers earn money through a variety of methods, including sponsored posts, affiliate marketing, selling digital products, and, of course, display ads. Display ads are particularly popular because they are relatively easy to set up and can provide a steady stream of income as long as you have consistent traffic.
Related Post: How To Sell Digital Art Online
What are display ads on blogs?
Display ads are the visual advertisements you see on websites, often in the form of banners, boxes, or pop-ups. They are designed to attract the attention of visitors and can be placed in various locations on your blog, such as the header, sidebar, or within the content itself. The revenue generated from these ads typically comes from either clicks (Pay-Per-Click, or PPC) or impressions (Cost Per Thousand Impressions, or CPM).
Types of Display ads on blogs
Let’s break down the several types of display ads you can use on your blog to start generating an income:
- Banner Ads: These are rectangular ads that can be placed at the top, bottom, or sides of your blog. They are highly visible and can catch a reader’s eye as soon as they land on your page.
- Sidebar Ads: These ads are placed in the sidebar of your blog, making them visible as readers scroll through your content.
- In-Content Ads: These are embedded within your blog posts, appearing between paragraphs or at the end of articles. They blend in with your content and can be less intrusive.
- Pop-Up Ads: These ads appear in a new window or as an overlay on your blog. They are hard to miss but can be annoying if overused.
How to add ads to your WordPress Blog
Adding ads to your WordPress blog is relatively straightforward. Here’s a step-by-step guide:
- Sign Up for an Ad Network: Before you can add ads to your blog, you need to join an ad network like Google AdSense or Ezoic.
- Get Approved: Once you’ve signed up, you’ll need to get approved by the ad network. This usually involves submitting your blog for review.
- Install an Ad Plugin: There are several WordPress plugins that make it easy to manage ads on your blog. Some popular options include Ad Inserter and Advanced Ads.
- Insert Ad Codes: After installing the plugin, you’ll need to insert the ad codes provided by your ad network. These codes determine where and how the ads are displayed on your blog.
- Customize Your Ads: Use the plugin to customize the placement and appearance of your ads. Test different locations and formats to see what works best for your audience.
Related Post: Choose a Theme That Looks Great With Ads
Are There Rules for ads on blogs?
To have ads on your art blog, you will need to be accepted into an ad network. There are several networks and each has its own guidelines, terms, and conditions. Be sure to follow their rules to keep the ads running on your site.
Display ads Best Practices
On a self-hosted website, you have the most control over what happens on your art blog. To maximize your earnings from display ads, consider these best practices:
- Optimize Ad Placement: Experiment with different ad placements to find the most effective spots. Generally, ads placed above the fold (visible without scrolling) and within content tend to perform well.
- Avoid Overloading Your Blog with Ads: Too many ads can overwhelm your readers and lead to a poor user experience. Stick to a few well-placed ads to keep your blog looking clean and professional.
- Keep Your Content Quality High: High-quality content attracts more visitors and keeps them on your site longer, increasing the chances they’ll see and interact with your ads.
- Use Responsive Ads: Ensure your ads are responsive, meaning they adjust to different screen sizes. This is crucial for providing a good experience for mobile users.
How much do ads on blogs pay?
The amount you can earn from blog ads varies widely based on factors like your blog’s niche, traffic, and audience engagement. CPM rates typically range from $1 to $10, but can go higher for blogs with high traffic or specialized content. PPC earnings depend on how many visitors click on your ads and can range from a few cents to several dollars per click.
Best Ad networks for small publishers
What if you have very little traffic? Well if you’re just starting, some ad networks are particularly friendly to small bloggers:
- Google AdSense: Google is not only the world’s largest search engine, but it is also a popular ad network. They give bloggers access to their large advertiser base with payments even small bloggers can rely upon.
- Media.net: A Yahoo and Bing network, two other popular search engines, that offers high-quality ads and good support for smaller publishers.
- Ezoic: With the benefit of AI to optimize ad placement this ad network can significantly increase your ad revenue over time. Plus their new Growth plan is specifically for small publishers.
- AdThrive: This network focuses on helping publishers maximize their earnings but requires a minimum traffic threshold.
Related Post: Market Your Art With A Blog!
By integrating display ads into your art blog, you can turn your passion for art into a revenue stream. It takes some experimentation and fine-tuning, but with patience and persistence, you can find the right balance that works for both you and your audience. My favorite part about using display ads is how passive they are. Once you find the right balance, the ads will run forever and bring consistent income to your art blog.
