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Create a Digital Art Business Plan to Start Selling Art Online
This article will tell you how to create a beginner Digital Art Business Plan to sell your art online and my current art business plan.
What is a Digital Art Business Plan?
A business plan is your roadmap to success. It’s a detailed outline that lays out your goals, strategies, and the steps you’ll take to reach them. Think of it as a rough sketch for your digital art career. Without it, you might find yourself blocked string at a blank canvas but with it, you’ll know where to place your next brushstroke. This plan will not only guide you but also help you stay focused and organized. Plus, it’s a great tool to showcase your vision to potential investors or partners as you grow your business.
What Should You Include in Your Digital Art Business Plan?
Creating a comprehensive business plan involves covering several key areas, like purpose, production, marketing, and operations. Each section helps you think through different aspects of your business and ensures you’re well-prepared. Here’s what you need to include:
What is My Digital Art Business?
Start your digital art business plan by defining what your business is all about. This is the foundation of everything you’ll build in your art business journey.
5 Digital Art Business Ideas
- Art Licensing: License your digital artwork to companies for use on products like stationery, clothing, and home decor. This allows you to earn royalties and gain exposure as your designs appear on various products.
- Print on Demand: Create designs that can be printed on items such as t-shirts, mugs, posters, and more. Partner with print-on-demand services that handle production and shipping, allowing you to focus on creating new designs.
- Digital Art Courses: Teach others how to create digital art through online courses. Share your knowledge and techniques via platforms like Skillshare, Udemy, or your own website, and earn income by helping others develop their artistic skills.
- Art Blog: Start a blog where you share insights, tutorials, and tips about digital art. This can attract a dedicated audience, and you can monetize your blog through ads, affiliate marketing, or selling digital products like e-books and presets.
- Art YouTube Channel: Launch a YouTube channel dedicated to digital art. Create content such as tutorials, time-lapse videos, and reviews of art tools and software. Monetize through ads, sponsorships, and Patreon support from your viewers.
Related Post: How To Start Digital Art Today!
What Will My Digital Art Business Sell?
This is a business so you need to know how you will make money from your efforts. Defining what you will sell is crucial to marketing effectively and ensuring your work is productive.
5 Digital Art Product Ideas
- Digital Prints: High-resolution art prints that customers can download and print themselves. These can include a variety of themes such as abstract art, landscapes, portraits, or inspirational quotes.
- Custom Stationery: Personalized digital designs for stationery items like wedding invitations, thank-you cards, and planners. Customers can print these at home or at a local print shop, making their correspondence unique and memorable.
- Printable Stickers: Fun and creative stickers that customers can download and print on sticker paper. These can be used for planners, scrapbooking, or decorating personal items, and are an easy way for people to add a personal touch to their belongings.
- E-books and Guides: Informative and instructional content on various aspects of digital art. These can include step-by-step tutorials, techniques, and tips for beginners to advanced artists, helping them improve their skills and creativity.
- Subscription Services: Offer a monthly or yearly subscription where customers receive exclusive digital art content. This could include new prints, custom designs, tutorials, or access to a members-only area on your website with special resources and perks.
How Will My Digital Art Product Get to My Customers?
The logistics of delivering your digital art to customers is an essential part of your business plan. For digital art products, this is often straightforward. Since it is online you simply need to decide if you want to join a marketplace like Etsy or create your own e-commerce store.
How Will My Customers Get to My Digital Art Product?
Marketing is essential for your business. Getting your digital art in front of potential customers requires a solid marketing strategy.
3 Best Digital Art Marketing Ideas
- Social Media Marketing: Utilize platforms like Instagram, Pinterest, and TikTok to showcase your work, engage with followers, and attract new customers.
- SEO and Blogging: Create a blog on your website where you share valuable content related to digital art. Use SEO techniques to improve your site’s visibility on search engines.
- Email Marketing: Build an email list and send out regular newsletters with updates, special offers, and behind-the-scenes looks at your creative process.
My Digital Art Business Plan
To give you a concrete example, here’s the business plan outline for my digital art business:
What is my digital art business?
Art Blog: I have an art blog that teaches complete beginners how to make digital art, and then teaches them how to sell the art they have made.
What will my digital art business sell?
E-Books and Guides: I create e-books and guides that teach the basics of digital art to complete beginners. I also have templates and guides for how to build your online art business.
How will my digital art products get to my customers?
E-Commerce Store: Since I have a self-hosted blog, I will build an e-commerce store to sell my digital art products to my customers.
How will my customer get to my digital art product?
SEO and Blogging: Using SEO, I will bring traffic to my blog which will in turn direct my customers to my product. As traffic grows through SEO, I will expand into Social Media Marketing starting with Pinterest.
Related Post: How to Start an Art Blog to Sell Your Art Online!
Get Your Own Digital Art Business Plan!
Now it’s your turn. Use this template as a starting point, and you’ll be well on your way to creating a solid business plan for your digital art venture. Tailor each section to fit your unique vision and goals. Remember, a well-thought-out business plan will guide you through the ups and downs of starting and growing your digital art business, helping you turn your creative passion into a thriving enterprise. So, grab a cup of coffee, sit down, and start planning. Your future as a successful digital artist awaits!
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